OMA tops Tiffany & Co’s Fifth Avenue flagship with “jewellery box” addition

The New York workplace of architecture studio OMA has done its renovation of Tiffany & Co’s flagship shop in Manhattan, introducing a three-storey glass extension to the historic jewellery shop.

OMA renovated and expanded the 10-storey limestone setting up at 727 Fifth Avenue, which has served as a office keep for Tiffany & Co given that 1940, marking its very first entire-scale renovation due to the fact the primary opening.

Tiffany building on 5th Avenue with OMA additition
OMA has expanded Tiffany & Co’s historic 5th Avenue flagship

The studio included a a few-storey glass composition to the rooftop to keep gallery and celebration spaces. The addition was built to develop the programming and to “broadcast an evolving manufacturer identity”, in accordance to OMA.

The extension is composed of two stacked glass volumes. The bottom quantity is split across two storeys and recessed from the edge of the roof to make a little terrace.

Stacked glass volumes of Tiffany addition with 5th Avenue and Empire State Building in background
The extension is composed of two stacked glass volumes

The prime quantity, which the architecture studio describes as a “jewelry box”, cantilevers in excess of the decrease quantity on a few sides.

The cantilevered volume is clad in panes of undulating glass that was shaped by draping it more than a mould in a strategy acknowledged as slumping. These panels of slumped glass contrast with the uncomplicated glazing below to leverage their “two unique attributes and distinctive pros”.

Upper view of Tiffany Landmark addition by OMA
The higher area of the addition is fringed in slumped glass

SOM selected the slumped glass due to the fact it is “structurally favourable and demands considerably less vertical assistance” as nicely as possessing a delicate “mirrored” finish.

According to OMA associate Shohei Shigematsu, the addition was intended to regard Tiffany & Co’s legacy although tempering the effect of the bordering skyscrapers.

Open-air terrace with central park in the background
A cantilever now shades the store’s open-air terrace

“Anchoring the rich vertical encounter is a new collecting space that mirrors the dynamism of the ground amount, recessed from the constructing edge to present a wraparound terrace,” mentioned Shigematsu.

“An additional volume floats previously mentioned the event place, wrapped in a glass ‘curtain’ that adds a contact of softness to the severe curtain partitions of neighbouring towers,” he continued.

“The consequence is a translucent vitrine to sign new flagship functions – a contemporary bookend to the historic making and symbolic start of a renewed model.”

The addition serves as an celebration place and can be lit up at evening, making a lantern-like impact owing to its transparent facade, on major, which was produced utilizing a mix of slumped and flat glass to generate a advanced surface area.

When it arrived to renovating the existing construction, OMA remaining the exterior mostly unchanged in order to retain the historic limestone facade.

Close up on slumped glass panels
The undulating glass was shaped by draping it more than a mould

Elevator cores were moved to the external partitions to make a additional free-flowing flooring program in alignment with the entranceway.

The studio also included an elevator foyer that “clarifies” accessibility to the higher amounts, OMA explained.

Tiffany 5th Avenue at night with blue interior illumination
The extension can be lit up like a lantern at night time

American architect Peter Marino  – who has worked on luxury stores such as the Louis Vuitton flagship in Osaka – was accountable for revamping the interiors of the building’s present 10 storeys.

Having benefit of the expanded floor area gained by moving the core, he included metallic detailing, carpets and wall therapies.

Other recent projects by OMA in New York include a pair of stacked skyscrapers on the Brooklyn waterfront.

The photography is by floto+warner. 

Undertaking credits: 

Architect: OMA New York
Companion: Shohei Shigematsu
Associate: Jake Forster
Challenge architect: Caroline Corbett, Ninoslav Krgovic
Workforce: Marie-Claude Fares, Richard Nelson-Chow, Tommaso Bernabo Silorata, Clement Mathieu, Kevin Larson, Leone Di Robilant, Adam Vosburgh, Anahita Tabrizi, Avo Keuyalian, Jackie Woon Bae, Henrik Gjerstad, Cameron Fullmer, Ge Zhou, Patricio Fernandez Ivanschitz, Timothy Cheng, Mark Jongman-
Sereno, Shary Tawil
Inside architect (GF–F10): Peter Marino
Govt architect: Callison RTKL
Construction: WSP
Facade marketing consultant: Heintges Consulting Architects & Engineers P.C
Facade company: Seele (glass by Sunglass)
Lighting: Tillotson
AV: Theater Jobs
Acoustics: Cerami Associates / Henderson Engineers
Graphics, signage, wayfinding: 2×4
Vertical transportation: Edgett Williams Consulting Team
IT/information/stability: Tiffany Co (In-household)
Sustainability: Paladino & Co.
Customer Rep/project Managers/costing: MACE Group
Normal Contractor: Structuretone