Deckers Taps Nike Veteran As President of Vogue Way of living

Deckers Brand names, which owns Hoka, Ugg, Sanuk and Teva, has tapped Anne Spangenberg to serve as the company’s president of fashion life-style, successful July 11.

Spangenberg will concentrate on diversifying and evolving solutions and escalating buyer adoption for Deckers’ way of life manufacturers, which incorporate Ugg and Koolaburra. She will report to CEO Dave Powers.

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Spangenberg joins Deckers following a 13-calendar year stint at Nike, where she most not too long ago served as the company’s main merchant. She replaces Andrea O’Donnell, who stepped down from the role very last yr.

“With considerable chance ahead for Ugg, I seem forward to driving this currently immensely thriving enterprise toward its following level of growth,” Spangenberg explained in a statement. “The brand’s exclusive mix of powerful shopper demand from customers, a loyal and growing customer foundation, and the potential to innovate equally new and present franchises presents me confidence in our functionality to further more elevate UGG by disciplined and strategic global market administration while building on interesting stages of global manufacturer heat.”

The appointment comes soon right after a collection of large-profile govt departures and shifts for the footwear firm. Deckers introduced in Might that its former president of functionality life-style Wendy Yang, who oversaw the Hoka One particular One particular and Teva manufacturers, would be stepping down from her part. Last thirty day period, Deckers COO David Lafitte departed his position to serve as CEO of Tecovas. In the wake of this departure, the business promoted Angela Ogbechie to the newly established job of main supply chain officer.

The footwear conglomerate described in May well that net sales in Q4 improved 31.2% to $736 million. The gross sales have been led by the Ugg manufacturer, which noticed net product sales raise 24.7% to $374.6 million.

“The Ugg manufacturer is at present in its strongest posture at any time, which will only be bolstered by Anne’s appointment,” reported Powers in a statement. “Anne is a proven market chief who has performed a meaningful role in generating and transforming merchandising features across types, channels, and marketplaces. Importantly, she brings to Deckers an innate being familiar with of the shopper and the capability to proficiently put into practice system in alignment with the latest style and life-style tendencies.”

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