Tiffany & Co’s boutique on New York’s Fifth Avenue has been an icon of popular society because its launch in 1940. Now, after a four-year significant renovation – the first in its history – the vast flagship has after yet again opened its doors, with a new identify, The Landmark, and interiors by Peter Marino (Wallpaper* attended the formal Tiffany & Co Fifth Avenue reopening in April 2023). The celebrated architect – showcased in the Wallpaper* United states 300 – worked in collaboration with Shohei Shigematsu of OMA New York, who oversaw the renovation of the building’s core, as well as the addition of three storeys higher than the present creating.
‘My principal thought was how to lighten and brighten an American icon with no hurting its traditional design and style,’ claims Marino. Some particulars are influenced by the initial area, these as the wood parquet flooring, which traces the traces of the original pattern, producing a historical foil for more complex features this kind of as the video clip partitions projecting sights of Manhattan’s skyline and Central Park. ‘In tribute to Tiffany’s considerable record, we utilized mixed metals – silverwork together with copper, stainless metal and brass,’ Marino provides. The unique framework of the developing is faithfully restored, its façade with its Atlas statue and clock intact as soon as far more.
Practically 40 artworks, from artists which includes Damien Hirst, Julian Schnabel, Rashid Johnson, Anna Weyant and Daniel Arsham, are shown through the ten-flooring area devoted to jewellery and homeware. The design is centred all over an undulating staircase embellished with shimmering rock crystal, which can take its sculptural cues from Tiffany jewellery designer Elsa Peretti, who died in 2021. ‘The main worries to planning the staircase was timing, and finding a enterprise who could develop the curved glass,’ suggests Marino. ‘For each and every person house, we designed one of a kind wall finishes, customized carpets and different layouts. No two spaces are the very same.’
The seventh flooring, dwelling to large jewellery and the Patek Philippe Salon, contains the world’s largest Tiffany substantial jewelry selection. For Tiffany & Co chief gemologist Victoria Reynolds, building an elevated atmosphere for its jewels, such as the 128.54ct Tiffany diamond, is crucial. ‘Balancing heritage with modernity, though uplifting natural beauty, style and craftsmanship, are Tiffany’s defining properties,’ says Reynolds. ‘I experience very happy to see these amazing gemstones, and the masterpieces that showcase them, in their new household. On getting into the place, you are quickly transported into a aspiration entire world of scarce gemstones and exquisite layout.’
Tiffany’s star convert in the 1961 movie Breakfast at Tiffany’s is specified a playful nod, with Michelin-starred chef Daniel Boulud at the helm of the Blue Box Café, in exclusive duck-egg blue, presenting a seasonal daytime menu. Upstairs, on the eighth and ninth flooring, exhibition areas will offer you a modifying timetable of occasions. ‘The Landmark signifies a new era for Tiffany & Co,’ says Alexandre Arnault, government vice president of item and communications. ‘The transformation commenced in 2019 and marks the store’s to start with total reimagining in its history. As a manufacturer with a approximately 200-year legacy, Tiffany’s generate for excellence and modern spirit is what propels it forward. The Landmark is the greatest bodily representation of our main values of innovation, good craftsmanship and artistic excellence.’
For Arnault, the tangible marrying of past and long run in the structure of the developing reflects the harmony of having to pay tribute to Tiffany’s background, while capturing the brand’s innovative and present-day spirit. He provides: ‘Our goal was to inject excitement into the manufacturer though also honouring our longstanding legacy. The Landmark embodies this cautious balance of keeping true to our DNA and concurrently creating newness and pushing the manufacturer forward.’
Tiffany & Co: The Landmark, 727 Fifth Avenue, New York, tiffany.com
A edition of this write-up seems in the August 2023 problem of Wallpaper*, accessible in print, on the Wallpaper* app on Apple iOS, and to subscribers of Apple Information +. Subscribe to Wallpaper* today