The blind jewelry designer: ‘Scam’ or ‘buyers’ remorse’?

The lab is modest—a workbench, really—tucked into the household business of a sparsely furnished Ortigas condo. Large-tech tools and gemstones adorn its surface.

The sole concession to opulence in the area is a enormous pink leather-based chair. “My throne,” Ana Cristina Zuluaga calls it.

Her husband Daniel Bautista maneuvers the little space very easily. He handles the gear, equipment in a gemologist’s trade, and ostensibly demonstrates why he believes a Presidium gem tester’s assessments shouldn’t be enough to “destroy” a business—their small business.

“This ought to only be the setting up place of an investigation as to what a gemstone is,” states Bautista. “It’s not exact.”

The tester has been a device in a controversy centered on the pair.

A local community of homegrown jewelers and jewellery aficionados had exposed on Instagram in the initial week of March what the couple’s customers have largely viewed as an egregious fraud.

Zuluaga and Bautista are currently being accused of allegedly defrauding consumers of money with misrepresented jewellery on their on line shop, The Assortment, or The Blind Designer. They have considering that rebranded as The Assortment of Rogues (@the_assortment_of_rogues).

They founded the enterprise in 2020 soon after Bautista found himself jobless mainly because of the pandemic, in accordance to a BusinessWorld aspect that has been taken down from the website.

Laundry checklist

Zuluaga professes to suffer from a laundry listing of conditions. Amongst them are Behcet’s condition and Stargardt condition, which render her a lot more or a lot less lawfully blind, ergo the moniker.

Regardless, she nonetheless managed to dabble in jewellery style overseas for a long time, according to the exact same BusinessWorld story. Bautista, on the a person hand, is something of a self-taught gemologist.

The Assortment available seemingly artfully crafted pieces, with the duo attesting to gem and metallic caliber, primary principles and ethically sourced materials.

But from late February to early March, a range of their consumers approached Vera Juan (@verametals), a smith, for assist in verifying the legitimacy of their purchases.

Juan is a fixture in the local Instagram jewellery scene. A third-era smith, she’s been in the exercise for 4 years.

Ana Cristina Zuluaga —PHOTO FROM ANA CRISTINA ZULUAGA’S Facebook

On March 1, she streamed the very first in a collection of a few Instagram Life, wherever she tested pieces from The Selection despatched to her by suspicious shoppers.

The items in concern for this debut ended up a pair of earrings set with sweet apple crimson partschinites and Yves Klein-blue sapphires. Juan examined them with a Presidium.


“It’s glass,” was her verdict. The earrings experienced bought for P25,000.

The buyer, Carey Valenzuela, mentioned she had previously listened to that Zuluaga and Bautista have been allegedly peddling fakes even just before her orders arrived. She also bought a cocktail ring for P35,000. But in the chaos, the couple experienced neglected to send it to her, promising as a substitute a reimbursement. Other clientele who experienced likewise solicited refunds (19, by Bautista’s estimate) were being understandably uneasy.

Then, a Fb account underneath the name of Zuluaga’s daughter experienced marked the woman’s passing two times in advance of. Condolences came pouring in. At the time, there experienced been no way of understanding if the reports of her demise were real. The Collection’s Instagram had been deleted, as had Zuluaga’s own account (@theblinddesigner). The Collection’s Facebook account has been silent considering the fact that March 1.

Undeterred, Valenzuela, with other customers, made a decision to head straight to the couple’s rental.

‘Talk to my lawyer’

Amongst them, Lance Chua was adamant in obtaining his refund in individual. He bought a pair of sapphire earrings (P14,000). It unsuccessful an evaluation by his normal jeweler. Valenzuela recounts, “When he (Bautista) saw us, he reported, ‘Talk to my law firm,’ and walked away.” Bautista suggests he did not want to have interaction with them as they ended up “demanding an immediate refund.”

It was at the condo that the group discovered out from an administrator and stability guard that Zuluaga was not lifeless. A Fb post from Zuluaga the up coming day verified it.

Nonetheless, a person of the couple’s shoppers states she was advised Zuluaga had died, through a text from the identical amount Zuluaga had applied to do enterprise with her just the working day ahead of.

She reached out to Bautista to offer you condolences. “Since he didn’t outright deny it … I assumed that she was lifeless and he knew,” she says.

The customer is both of those a doctor and jewellery designer. She received her own tester and subjected her purchases to scrutiny. They did not pass muster.

They had been hacked, the couple informed Lifestyle, hence the silence. The Facebook account asserting Zuluaga’s death was not her daughter’s. They manage owning no knowledge of who was behind the hacking, nor of who experienced despatched the health practitioner the message. Zuluaga claims she experienced been advised not to use the variety yet again.

As for the doctor’s condolences: “I didn’t know what they ended up chatting about. I believed it was her (Zuluaga’s) ailment or one thing,” Bautista states.

‘Negligence of buyer’

On March 14, The Collection’s Instagram was revived. The account was established to personal. The couple experienced deleted numerous posts and resolved what they identified as a “smear campaign” towards them.

“The customer has the stress of exercising thanks diligence. The seller are not able to be made liable for these failure and negligence of the consumer,” their assertion reads.

In any situation, the couple expressed a willingness to give refunds to individuals who would return their parts, amid other treatments.

Also revived was Zuluaga’s own Instagram, where she designed a large announcement: They have been going again to Europe and would be accepting past phone calls for personalized orders until Could 19. “We’re not functioning absent,” she explained.

Meanwhile, Juan’s last stream tells a different tale. On her docket was a four-piece established, all with Paraiba tourmalines, the most pricey type.

The Collection’s Paraiba set (P35,000) was marketed as doublets, two stones of various composition pieced collectively to generate less costly or far more handsome article content.

Juan’s assessment reveals the Paraibas registered as glass. The base stones they ended up connected to were being quartzes.

In contrast to The Collection’s other purchasers who are laboring to get again their income, the customer for this set had not only gotten a refund she’d been despatched her orders.

The narrative surrounding Zuluaga experienced manufactured it effortless to “solidify” the couple’s expertise in this client’s eyes. Looking at the 2021 options by BusinessWorld and Manila Bulletin (also taken down) only cemented it additional.

“When you see these matters, ’di ba, that would support influence you?”

Lifeless ringers

Chua experienced similarly uncovered about The Selection as a result of the content articles. “I would not have acquired from them if wala ’yung articles na ’yun,” he claims.

Immediately after digging, the Paraiba consumer states dead ringers for her orders could be found on AliExpress and Etsy for fractions of what she paid out. The Paraiba set was getting bought for less than P10,000, a pair of hoops she also purchased for P18,000 a measly P400.

For all those who question her evaluations, Juan states: “You can just go to any jeweler who has [a gem tester].”

Valenzuela experienced long gone in advance, in reality, and sought confirmation from a pawnshop.

Juan claims, “Wala akong nakukuha from this. I just want to shield jewelry consumers and all the legit sellers.”

And it’s not just her. The lady at the rear of the Just Like That Gem (@justlikethatgem) Instagram, or Gem for limited, is not a jeweler by trade but an enthusiast. What largely occupies Gem’s Instagram are pics of The Collection’s operate positioned aspect by aspect with types from other jewelers. “Copy catching,” she phone calls it.

Bautista claims that items from their Valentine’s sale (the place Valenzuela, Chua and the Paraiba customer acquired their items) have been not, in truth, originals designed by Zuluaga in-house. They had been purchased from 3rd events. “It’s not against the regulation to resell,” claims Zuluaga.

Or to make a profit, Bautista provides. “Just since you have buyer’s remorse for the reason that you expended extra than you must have is not my fault.” Bautista stresses that they also tried using to make it crystal clear that the pieces were obtained from other sellers.

Daniel Bautista demonstrates the use of the gem tester.  —Eugene Araneta
Daniel Bautista demonstrates the use of the gem tester.—Eugene Araneta

But customers confess that The Blind Designer was what intrigued them to start off with.

“Her (Zuluaga’s) tale caught my consideration. Due to the fact she is supposedly a blind designer,” Valenzuela says.

As for vetting the jewels prior to sale, Bautista suggests it would have been hard to topic concluded pieces by means of his devices as it would entail breaking them apart. They do exam raw elements for customized do the job, nevertheless.

“I also didn’t know how ill my spouse was,” Bautista admits. Zuluaga had evidently published solution data from her degenerating memory.

Joint match submitted

Gem regrets how the concentration has been on Juan for the exams she streamed in early March. The couple, in point, put the blame of their business’ collapse on Juan’s shoulders.

Juan has been advised by her attorney to eliminate her livestreams from public view. Nonetheless no formal situations have been hurled at her and Gem, and Zuluaga and Bautista have expressed an incapacity to go after any genuine legal reprisals.

They assert that with the repairs of the company and Zuluaga’s ailments, they are just about scraping by. They are not selected either exactly where to get the dollars for the refunds.

As for their own legal woes, Bautista explained to Lifestyle that there has been at least one joint fit filed by two consumers in opposition to them.

Both of those Valenzuela and Chua have picked out to go after the return and refund recourse available by the pair on their Instagram post. Bautista directed his attorney to carry out the transactions in his stead.

On March 22, Valenzuela obtained back the P35,000 for the ring she in no way obtained.

She has grown to dislike the earrings, although, and expressed that the total ordeal has soured her interest in shopping for jewelry on-line.

And this is the pretty crux of Juan’s rancor. “It definitely, really hurts the market.” Not extensive following the story broke, she spotlighted 48 regional smiths on Instagram. “It’s a group. We’re all just seeking to make an sincere dwelling.”

Even the Paraiba consumer located the affair jarring. She’s acquired a cheap but serviceable gem tester—and a keener perception of skepticism.

“It’s manufactured me additional vigilant, but it also renewed my have confidence in that there are still honest people today out there. But we just have to be a lot more watchful.” INQ