In 2019, Preety Maggo commenced, building memento jewellery from breast milk, hair, sections of the umbilical wire, blood, and additional. She may not have gained funding on ‘Shark Tank India’, but she’s self-assured of scaling her abnormal undertaking.
When Preety Maggo pitched her undertaking, Magic of Recollections, on Shark Tank India Time 2, she did not receive any funding. Rather, a ‘Shark’ greeted her pitch with an ‘Eww’.
Preety’s distinctive strategy of custom made-crafted keepsake jewellery made with breast milk and other keepsakes, such as a baby’s 1st hair or areas of the umbilical twine, sounded bizarre as properly as distinctive.
But, despite the obvious exhibit of disgust, Preety confronted all queries with self-assurance and finished the pitch with the conviction in her belief that Magic of Recollections would function, even with the doubts raised by the Sharks.
The working experience was phenomenal, Preety tells HerStory, a number of days immediately after the pitch was aired on nationwide tv.
“I hardly ever considered I’d be chosen mainly because there can be so a lot of social stigmas all around the perform I am executing,” she says.
Though the notion of memento jewelry is not unknown in the West, Preety came upon the plan when crawling on Instagram and getting a German company creating breast milk jewelry.
The optometrist hit upon the concept of bringing it to an Indian purchaser base, although she understood that it would not be easy for the reason that it is market.
Preety started off looking into to supply “safe” jewellery that can be won by dad and mom, babies, and even a expecting female. Mother to a toddler girl herself, she desired to maintain her breast milk in a piece of artwork. She started out creating jewellery and began Magic of Reminiscences in 2019.
Centered in Delhi, she took to WhatsApp and Facebook groups of mothers she was aspect of to introduce her idea. Slowly and gradually, but steadily, she began acquiring orders from mates and spouse and children, who unfold the word just after receiving their items. Soon, men and women outdoors her friends’ circle started out reaching out to her and positioning orders.
She began off with hair and breast milk and then saved generating new variants making use of parts of the umbilical wire, or parts of outfits of pricey ones.
She results in jewellery based mostly on consumer requests, for equally the product or service and its procedure. Each and every piece is customised, and she presently delivers rings, pendants, and bracelets. For illustration, she dehydrates breast milk before it is utilized, and makes use of a dry type of human blood (when requested) in the jewellery.
“Since I have a health-related history, I use the basics of physics and chemistry to maintain the particles in the jewelry,” Preety claims.
Special souvenir jewellery
She carries on to research what could be made use of to assistance people have unique memento jewellery.
Whilst people may possibly titter at the concept, Preety believes it is all about memory. For instance, a client had a number of drops of her father’s blood and desired to preserve them. Finding jewelry created was psychological for the family, she states.
She has also launched pet keepsakes for pet mothers and fathers. Most of her internet marketing is carried out organically as a result of Instagram the place she has around 65,000 followers. She has designed 600 customized pieces for customers so significantly.
“When I started out putting up content material and reels previous calendar year, I experienced all over 3,000 followers. The selection greater to 50,000 in just 25 days,” she suggests.
Most of her orders appear for breast milk jewelry, followed by these for hair and pieces of the umbilical cord. As soon as, she gained a “bizarre” ask for arrived for preserving semen but turned it down.
On Shark Tank India, the sharks questioned her potential to scale and assumed she must just focus on a solitary piece of jewelry, for instance, hair.
“Maybe they are not conscious of this principle. But I’m positive in the potential, they will hear of it from other nations around the world. Because it’s new to them, they reacted in a specific way,” Preety counters.
“If I give only hair jewelry, I will not be capable to cater to a broader consumer foundation. It can also be quickly copied by other artists,” she suggests.
Just after her pitch was telecast, messages have been pouring in from across the earth.
“I’m overcome by the enjoy and respect of individuals. My cellphone has been ringing non-end for the earlier 10 times. It’s a blended reaction, of course. I can say 20% are in opposition to the thought, even asking me how I could discuss about breast milk on tv, not understanding it’s a purely natural approach. But over-all, the response has been very encouraging,” Preety shares.
Her month to month profits is now all around Rs 5 lakh and she is elevating resources to extend her crew, employ the service of competent karigars and provide training and work to girls from under-privileged sections of the modern society.
Many traders have also approached her considering that the pitch, but Preety wishes to increase upon specified facets just before she joins hands with any individual.
Her check with at Shark Tank India, she factors out, was a mere Rs 25 lakh. “I am self-assured that I will increase extra than what I had asked for, and also scale this business and make earnings,” Preety suggests.