Lisa Matar, a Los Gatos mom of two, had just launched her Wellbeing Bear line of one-serving, substantial-protein oatmeals when the pandemic hit.
“Suddenly, all the little ones ended up property and not speeding out the door, and no person was going into the office environment,” Matar remembers.
It was time to reimagine her ease-primarily based solution to her products. She began functioning on bulk packaging, the two to lessen squander and to present a lot more versatility to the consumer. The new, multi-serve packaging will be hitting grocery retailers throughout California this drop. Her superfood oatmeal, which has oats, chia, flax, pea protein powder and hemp seeds, is presently offered from her Health Bear internet site, amazon.com and woot.com in flavors like coconut cardamom and blueberry lemon. Wellness Bear’s workplaces are in Campbell.
Matar is from San Diego, in which she analyzed graphic design and style and fine artwork. Getting a job in that industry much too solitary, she labored in actual estate for eight many years right before shifting to Los Gatos, where by she turned lively in the Bella Vista League and St. Mary’s faculty and church.
Elevating two youngsters, ages 10 and 12, in the Catholic faculty procedure whilst her partner performs in high tech plugged her into a ton of enjoyment, social “mommy” teams around her kids’ school pursuits.
When the pandemic shut down in-human being courses and everything that surrounds college life, that infrastructure vanished, together with the social drinking environment that accompanied it.
“I made the decision I needed to are living my manufacturer, which is entertaining, suit food,” suggests Matar. Offering up liquor was aspect of her objective to accomplish the electricity and aim she wanted to push her brand—and her health—to the upcoming degree. She embraced the “sober curious” motion, driven by a want for clarity and private health and fitness.
“Now that the youngsters are back again in faculty, I have 5 hours a day max to get done what I have to have to do following doing work out at the gymnasium,” she states. “No a lot more napping midday due to the fact I never sense very good right after possessing a few of glasses of wine the day before.
“Being super wholesome does not imply a boring life style. I am developing a corporation a person working day at a time, and I can not think about anything at all much less boring. Each and every working day brings on new issues to tackle.”
Matar also started to believe much more about the impression of her way of life selections on the planet. About four several years back, she started off the transition from a meat-based mostly diet to a plant-primarily based just one. She’s now absent completely vegan. Her suggestions to those starting off to discover a plant-dependent diet plan is to do it little by little.
“I minimize out cheese and eggs 1st, due to the fact I considered the manufacturing strategies had been inhumane,” she claims. “Then I lower out rooster and beef, focusing on greens. I discovered a significant adjust in the way I felt. For a while, I provided fish in my schedule, but when I glance at what’s happening in the oceans, I just could not do that anymore.
“With my relentless vegetable ingesting, my young ones have arrive around to take pleasure in a larger assortment of vegetables, together with some fairly tough hippie-design salads,” she suggests. “Also, my daughter has determined against very hot canine and steak and will only eat Difficult hamburgers.”
Amid the makes that enable make her vegan lifestyle “awesome” is Double Rainbow Ice cream. This San Francisco-primarily based brand name gives vegan, non-dairy flavors like vanilla and mint chocolate chip. Matar recently satisfied the proprietor at the Extravagant Meals Show in Las Vegas, the place she also uncovered plant-based prosciutto and salami from Mia in Italy.
At the very same clearly show, she tried out plant-based mostly chicken from rebellious.com. “It was the best, most genuine hen I have at any time tasted. Their slogan is ‘No harm, no fowl.’”
In addition to oatmeal, Matar is working on new formulas for protein shakes, snack bars and cookies.
For a lot more information, check out https://www.healthbearfood.com.