Aluminium elevates Completedworks jewellery showroom, London

Jewelry and ceramics specialist Completedworks has introduced its exclusive model of offbeat great to a new showroom and studio in London’s Marylebone. London-primarily based inside structure studio Hollie Bowden worked intently with Completedworks’ artistic director Anna Jewsbury on the style and design, which is encouraged by the textural varieties of the brand’s jewelry by itself.

‘The overall structure of the space centered on a search for elegance and simplicity in this distinct environment,’ Bowden tells us. ‘The house was fairly a severe, industrial shell at the commencing. Anna was a desire companion for this venture and we just gelled from the outset – I consider we intuitively understood that what the brand name essential was a very carefully calibrated environment alternatively than an extremely flashy, “interior-designy” tactic. We targeted on two resources, lime wash and aluminium, that ran by way of the area. The wrap-about lime wash developed a flawlessly neutral body, and with aluminium we explored the various ways the substance could be manipulated to generate sculptural varieties and structures – folding it, hammering and welding.’

Completedworks showroom: a sculptural tactic

A juxtaposition of supplies and an emphasis on architectural silhouettes draw from the jewellery in some situations, certain pieces instantly motivated the detailing, these as in the oversized aluminium handles, which reference Completedworks’ ‘Cohesion’ earrings. 

‘The boring lustre of aluminium labored brilliantly for the show parts, as the sleek, great steel well balanced the various palette of Completedworks’ handmade parts so properly: reflective metallics, stones, matt resin, pearls, and earthy ceramic slip,’ Bowden adds. ‘I was hunting for the contrast this usually industrial product offered to the fantastic and delicate jewelry items. The minimum, linear screen language which runs throughout the showroom counteracts the sculptural, undulating jewellery and homewares Completedworks is so nicely identified for. I specially love how the sharp lines of the shelving units contrast with the natural and flowing sorts of the folded, squeezed ceramics.’

Eventually, functionality can take precedence in the room, which is aspect workshop, element showroom. ‘We determined that the total “working” side of the room should be celebrated as a working atelier. Friends enter through the team’s functioning area, and then descend the steel stairs into the showroom and jewellery workshop, exactly where they can see the tailor made communal jewellery workshop bench we built with my partner Byron Pritchard. It’s these types of an interesting chance to knowledge getting immersed in the procedure, rather than just currently being a passive buyer. The main obstacle was to seamlessly include operation into the pieces we designed. I feel the end result is pretty smooth and sculptural but each and every piece had to be purposeful and versatile, like for example the packing desk, which seems as a reliable quantity of aluminium but was intended to discreetly property packing content, and a concealed bubble wrap/tissue paper dispenser.’ 

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